Privacy Policy
Effective: April 23, 2026
Entity: Sentiva AI, Inc. ("Sentiva AI," "Aura," "we," "us," or "our")
Plain-English summary
Aura is designed to give you a private, supportive space for self-reflection, emotional wellness, and personal growth. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have.
Here are the basics:
- Your conversations and entries. Aura may store your conversations, journals, reflections, check-ins, goals, and other content you choose to save so the service can provide context, continuity, and personalized experiences.
- Voice by default is not stored. If you use voice, audio may be processed to generate a response. We do not store voice recordings by default unless you turn on a feature that specifically saves them, such as voice notes or saved recordings.
- You control optional improvement sharing. If you choose to help improve Aura, we may use de-identified conversation text and related signals to improve product features, safety systems, and quality. We do not use stored voice audio for this purpose unless we clearly ask for and receive any legally required permission.
- We send service and lifecycle messages. We may send emails, push notifications, in-app messages, or similar communications about your account, onboarding, free trial, subscription, billing, cancellations, support, product updates, and, where permitted by law, promotions and offers.
- You can opt out of promotional messages. You can unsubscribe from promotional emails at any time. Even if you opt out of marketing, you may still receive service-related communications about your account or purchases.
- Aura is not an emergency service. If you are in immediate danger or experiencing a crisis, contact your local emergency services or crisis hotline right away.
The full policy below controls if there is any difference between this summary and the rest of the policy.
Table of Contents
1) Scope
This Privacy Policy explains how Sentiva AI collects, uses, discloses, stores, and safeguards personal information when you use Aura's apps, websites, and related services, including features powered by Ash, Aura's AI guide (collectively, the "Services").
This policy applies to information we collect directly from you, automatically through your use of the Services, and from third parties you choose to connect or use in connection with Aura.
This policy does not apply to third-party services, websites, apps, or products that are not operated by Sentiva AI, even if they link to Aura or are linked from Aura. Those third parties have their own terms and privacy policies.
2) Information We Collect
We collect information in the following categories.
A. Account and identity information
We may collect information such as your:
- name
- email address
- phone number
- account username or profile name
- profile photo or avatar, if you choose to provide one
- authentication details or tokens from third-party sign-in providers such as Apple, Google, or Facebook
B. Content you provide in Aura
We collect the information and content you choose to provide through the Services, such as:
- conversations with Ash
- journal entries
- reflections
- mood check-ins
- goals
- action plans
- reminders
- tasks or events you create
- saved notes
- files, images, or documents you upload
- feedback, survey responses, or support messages you send us
Some of this information may be sensitive, including information relating to your emotional wellbeing, relationships, habits, routines, or mental-health-related experiences.
C. Assessments and personalization data
We may collect:
- responses to questionnaires, assessments, or onboarding prompts
- progress metrics
- preferences and settings
- saved routines or programs
- feature customizations
- personalization choices
D. Voice and media information
If you use voice features:
- your audio may be processed so Aura can transcribe, interpret, and respond to your request
- by default, we do not store voice recordings after processing unless you enable a feature that specifically saves them
- if you turn on a feature that stores voice files, such as saved voice notes or recordings, we keep those files until you delete them or your account is deleted, subject to legal retention obligations
If you upload images, audio, video, or documents, we collect and store those files so we can provide the relevant feature.
E. Device, app, and technical information
We may automatically collect technical and usage information, including:
- device type and model
- operating system
- app version
- browser type
- language
- time zone
- IP address
- approximate location derived from IP address
- device identifiers
- crash reports
- diagnostic logs
- error reports
- performance data
- app events and feature usage information
We use this information to operate the Services, improve performance, troubleshoot issues, and protect security and integrity.
F. Communications, subscription, and engagement information
We may collect information about your relationship with Aura and your interactions with our communications, including whether you:
- created an account
- completed onboarding
- started or ended a free trial
- subscribed, renewed, canceled, or received a refund
- opened, clicked, or ignored an email
- received or interacted with a push notification or in-app message
- used certain product features
- became inactive for a period of time
- stopped receiving communications on a device or channel
Where available from our service providers and permitted by law, we may also receive signals that help us understand whether the app is active on a device, whether a message was delivered, or whether an account appears inactive for lifecycle or service follow-up.
G. Payments and transaction information
If you purchase a subscription or make another payment, we may receive limited transaction information such as:
- subscription tier
- purchase date
- renewal date
- transaction status
- billing country
- partial payment metadata
- receipt or order identifiers
Payments may be handled by third-party payment processors or app stores. We do not store full payment card numbers.
H. Cookies, SDKs, and similar technologies
We and our service providers may use cookies, pixels, software development kits (SDKs), local storage, and similar technologies on our websites and apps to:
- remember your settings
- keep you signed in
- measure traffic and engagement
- understand feature usage
- improve performance
- detect fraud or abuse
- support communications, attribution, analytics, and marketing efforts
Depending on your location and the technology involved, we may ask for consent or provide additional controls where required by law.
I. Information from third parties and integrations
We may receive information from:
- authentication providers
- payment processors
- app stores
- analytics providers
- attribution providers
- customer support tools
- communication vendors
- integrations you choose to connect, such as calendar or storage tools
We use this information to operate the Services, complete transactions, understand engagement, and improve the user experience.
J. Optional improvement data
If you enable a setting such as Help improve Aura, we may use de-identified or otherwise privacy-protected data, including conversation text and related usage signals, to improve our features, systems, safety tools, and quality.
Unless we clearly tell you otherwise and obtain any required permissions, we do not use stored voice recordings for this purpose.
K. De-identified and aggregated information
We may create de-identified, anonymized, or aggregated information that cannot reasonably be used to identify you. We may use this information for lawful business purposes, including analytics, product improvement, safety, research, and reporting.
3) How We Use Information
We use information for the following purposes:
A. Provide and operate the Services
- create and manage your account
- authenticate you
- provide conversations, journaling, insights, reminders, and other features
- save your history and preferences
- provide customer support
- process payments and subscriptions
- maintain and improve functionality
B. Personalize your experience
- remembering context across sessions
- tailoring suggestions, prompts, or reflections
- surfacing relevant features
- adapting the app based on your goals, preferences, saved content, and product usage
C. Send service-related and lifecycle communications
- welcome messages
- account verification
- onboarding reminders
- setup completion prompts
- customer support messages
- security alerts
- privacy or legal notices
- free-trial confirmations and reminders
- renewal reminders
- billing notices
- payment failure alerts
- receipts
- cancellation confirmations
- refund notices
- product or feature updates
- inactivity or re-engagement reminders related to your account or service experience
D. Send promotional and marketing communications
Where permitted by applicable law, we may use your information to send:
- newsletters
- updates about new features
- referral offers
- promocodes
- discounts
- event announcements
- surveys
- educational campaigns
- win-back or retention campaigns
- other marketing or promotional messages
You can opt out of promotional emails at any time. Opting out of marketing messages does not stop service-related communications.
E. Measure, analyze, and improve communications and campaigns
We may use information to understand whether communications are delivered, opened, clicked, converted, ignored, or unsubscribed from so we can:
- improve message quality and timing
- measure campaign performance
- reduce unnecessary communications
- understand which messages are useful
- improve onboarding, retention, and subscription experiences
F. Improve quality, safety, and reliability
- troubleshoot bugs and outages
- monitor performance
- prevent abuse, spam, fraud, and misuse
- enforce our Terms
- maintain the safety and integrity of the Services
- review and improve system quality
G. Research and product development
If you opt in where required, we may use de-identified or otherwise privacy-protected information to:
- improve product features
- improve model quality
- improve response relevance
- improve safety systems
- test and develop new features
H. Comply with law and protect rights
- comply with legal obligations
- respond to lawful requests
- resolve disputes
- enforce agreements
- protect the rights, safety, and property of users, Sentiva AI, and others
We do not sell your conversation content, journal entries, or stored voice recordings. We also do not use your private wellness content for third-party targeted advertising.
5) Safety Disclosures
Aura is designed for wellness, self-reflection, and educational support. It is not an emergency service and is not monitored continuously for crisis response.
If we reasonably believe there may be a serious risk of harm to you or someone else, we may review limited information and, where legally permitted and reasonably necessary, take steps intended to help protect safety. This may include providing crisis resources, limiting access to certain features, or responding to lawful emergency requests.
We handle these situations with care and only when we believe it is necessary and permitted by law.
6) Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, comply with law, resolve disputes, enforce our agreements, and protect our business and users.
In general:
- Account information is kept while your account remains active and for a reasonable period afterward as needed for legal, operational, and security purposes.
- Conversations, journals, saved reflections, uploaded files, and similar content are retained while associated with your account, unless you delete them or delete your account, subject to legal or operational retention requirements.
- Voice recordings are not stored by default. If you enable a feature that stores voice files, those files are retained until you delete them or your account is deleted, subject to legal obligations.
- Subscription and transaction records may be retained as needed for billing, taxes, accounting, dispute resolution, and compliance.
- Logs, diagnostic information, and analytics are usually retained for shorter periods, unless we need them for security, fraud prevention, or legal compliance.
- Optional improvement data may be retained in de-identified or aggregated form for product improvement, safety, and research.
- Communication preferences, unsubscribe records, and suppression lists may be retained as long as needed to honor your choices, prevent unwanted messages, and demonstrate compliance.
Deletion may not be immediate in all systems, backups, or archives, and we may retain certain information where required or permitted by law.
7) Your Choices and Rights
Depending on where you live, you may have the following choices and rights.
A. Access, correction, export, and deletion
You may be able to:
- access your personal information
- correct certain information
- export certain data
- delete conversations, files, or other saved content
- request deletion of your account
Some requests may be limited where we need to retain information for legal, security, fraud prevention, or operational reasons.
B. Improvement sharing choices
If Aura offers a setting such as Help improve Aura, you can turn that setting off at any time. Turning it off will stop future use of eligible data for that purpose, subject to information that has already been de-identified or otherwise processed before your request.
C. Marketing preferences
You can opt out of promotional emails by:
- clicking the unsubscribe link in the email
- adjusting settings in the app, where available
- contacting us at support@talkwithaura.com
You may still receive service-related communications, such as messages about your account, security, purchases, support, free trial, subscription status, billing, cancellations, refunds, legal notices, or important product changes.
D. Push notifications and device permissions
You can manage push notifications, microphone access, photo access, and similar permissions in your device settings or in the app, where available.
E. Cookies and similar technologies
Depending on your location, browser, device, and the specific technology involved, you may be able to manage cookies or similar technologies through browser settings, device settings, or consent tools we provide.
8) Region-Specific Information
A. EEA, UK, and similar jurisdictions
If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar privacy laws, we process personal information under one or more legal bases, including:
- performance of a contract
- your consent
- our legitimate interests
- compliance with legal obligations
- protection of vital interests, where applicable
Where your content includes sensitive or special-category information, including information about mental health or wellbeing, we will rely on consent or another valid legal basis where required by law.
You may have rights to:
- access your data
- correct inaccurate data
- delete data
- restrict processing
- object to certain processing
- withdraw consent
- request data portability
- lodge a complaint with your local supervisory authority
B. California and other U.S. state privacy laws
If you live in California or another U.S. state with privacy rights laws, you may have rights such as the right to:
- know what categories of personal information we collect
- know the categories of sources from which information is collected
- know the business or commercial purposes for collection, use, and disclosure
- know the categories of third parties to whom information is disclosed
- access specific pieces of information, subject to legal limits
- request deletion
- request correction
- limit certain uses of sensitive personal information where applicable
- appeal a denied request, where required by law
We do not sell your personal information as that term is traditionally understood. We do not sell your private conversation content, journal entries, or stored voice recordings. If applicable law treats certain analytics or marketing technologies as "sharing" for cross-context behavioral advertising, we will provide any notices or choices required by law.
We will not discriminate against you for exercising applicable privacy rights.
9) Children's Privacy
Aura is intended for adults age 18 and older, or the age of majority in your jurisdiction if higher.
Aura is not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe that a child has provided personal information to us, please contact us so we can review and delete the information as appropriate.
10) Security
We use administrative, technical, and physical safeguards designed to protect personal information. These safeguards may include:
- encryption in transit
- encryption at rest where appropriate
- access controls
- authentication measures
- monitoring
- logging
- vendor oversight
- internal review and security practices
No system is completely secure, and we cannot guarantee absolute security. We encourage you to use strong passwords, protect your devices, and contact us promptly if you suspect unauthorized access to your account.
11) International Data Transfers
Aura may process and store information in the United States and other countries where we or our service providers operate.
If you access Aura from outside the United States, your information may be transferred to and processed in countries that may have different data protection laws than your home country. Where required by law, we use appropriate safeguards for international transfers, such as contractual protections or other recognized transfer mechanisms.
12) Third-Party Services
If you use third-party services in connection with Aura, including sign-in providers, app stores, payment providers, analytics tools, or integrations you choose to connect, those third parties may separately collect or process information under their own privacy policies and terms.
We are not responsible for the privacy or security practices of third-party services that we do not control.
13) Changes to This Privacy Policy
We may update this Privacy Policy from time to time as Aura evolves, our practices change, or legal requirements change.
When we update this Privacy Policy, we will revise the Effective Date above. If changes are material, we may provide additional notice through the app, by email, on our website, or by another appropriate method as required by law.
Your continued use of the Services after the updated Effective Date means you acknowledge the revised Privacy Policy, to the extent permitted by law.
14) Contact Us
If you have questions, requests, or concerns about this Privacy Policy or our privacy practices, contact us at: