Terms of Use

End-User License Agreement

Effective: April 23, 2026

Entity: Sentiva AI, Inc. ("Sentiva AI," "Aura," "we," "us," or "our")

Website: talkwithaura.com/terms-of-use

IMPORTANT SAFETY NOTICE

IF YOU ARE EXPERIENCING A MEDICAL EMERGENCY, MENTAL-HEALTH CRISIS, OR IMMEDIATE DANGER, CALL YOUR LOCAL EMERGENCY NUMBER IMMEDIATELY.

Aura and Ash, Aura's AI guide, do not provide emergency services, crisis response, medical care, diagnosis, psychotherapy, or treatment.

Aura is a wellness, self-reflection, and personal-growth application that offers educational and self-help tools. Aura is not a substitute for a licensed physician, therapist, psychologist, psychiatrist, or other qualified professional. Use your own judgment and seek professional help when needed.

1) Agreement to These Terms

These Terms of Use ("Terms") are a legal agreement between you and Sentiva AI, Inc. By clicking "I agree," creating an account, downloading the Aura app, starting a free trial, purchasing a subscription, accessing a logged-in feature, or otherwise using the Services, you agree to be bound by these Terms.

If you do not agree to these Terms, do not use the Services.

We may update these Terms from time to time. If we make material changes, we may provide notice through the Services, by email, or by another reasonable method. The "Effective Date" above reflects the latest version. By continuing to use the Services after the updated Terms become effective, you agree to the revised Terms, to the extent permitted by law.

2) Who We Are; Scope of Services

Aura is operated by Sentiva AI, Inc.

These Terms govern your use of Aura's mobile applications, logged-in web features, account-related services, and related functionality powered by Ash, Aura's AI guide (collectively, the "Services").

These Terms do not govern your use of purely public marketing pages, blogs, or other general website content that is made available without a logged-in Aura account, except to the extent those pages link to or support the Services. Those materials may be governed by separate Website Terms and Conditions.

Some features may be marked as beta, pilot, preview, or experimental. Those features may change, contain errors, or be discontinued at any time without liability.

3) Eligibility

You must be at least 18 years old, or the age of majority in your jurisdiction if higher, to use the Services.

By using the Services, you represent and warrant that:

  • you meet the age requirement above;
  • you are legally capable of entering into a binding agreement; and
  • your use of the Services does not violate applicable law.

The Services are not directed to children, and you may not use the Services if you are prohibited from doing so under applicable law.

4) Privacy

Your use of the Services is subject to the Aura Privacy Policy, which explains how we collect, use, disclose, and protect information.

Please read the Privacy Policy carefully before using Aura. By using the Services, you acknowledge that your information will be handled as described in the Privacy Policy.

Without limiting the Privacy Policy:

  • Aura may store conversations, journals, reflections, and other content you choose to save so features can function over time;
  • voice input may be processed to generate a response, but voice recordings are not stored by default unless you enable a feature that specifically saves them;
  • if you choose to help improve Aura, we may use eligible de-identified or privacy-protected data as described in the Privacy Policy;
  • you may have the ability to access, export, correct, or delete certain data, subject to legal and operational limits.

5) Health and Safety Acknowledgements

You understand and agree that:

Aura and Ash provide self-help, reflective, educational, and informational content only. They do not provide medical advice, mental-health diagnosis, therapy, psychiatric services, or treatment.

AI-generated outputs may be incomplete, inaccurate, delayed, or inappropriate for your situation. You should not rely on the Services as a substitute for professional advice, diagnosis, treatment, or emergency intervention.

The Services are not monitored continuously for crisis situations, suicide prevention, abuse reporting, or emergency escalation.

Where legally permitted and reasonably necessary, we may provide crisis resources, limit certain functionality, or take other steps described in our Privacy Policy if we reasonably believe there may be a serious risk of harm.

6) Your Account

You may need to create an account to access some or all features of Aura.

You agree to provide accurate, current, and complete information and to keep it updated.

You are responsible for:

  • maintaining the confidentiality of your login credentials;
  • all activities that occur under your account; and
  • notifying us promptly if you suspect unauthorized access, loss, theft, or misuse of your account.

We may suspend, restrict, or terminate access to your account if we believe you have violated these Terms, created risk for us or others, or if suspension is necessary for legal, security, or operational reasons.

7) Electronic Communications

By using the Services, you agree that we may send you electronic communications relating to your account and the Services, including by email, push notification, in-app message, or SMS where applicable.

These communications may include:

  • account verification messages;
  • welcome and onboarding messages;
  • setup reminders;
  • customer support responses;
  • security alerts;
  • privacy notices;
  • legal notices;
  • product changes;
  • free-trial confirmations and reminders;
  • purchase receipts;
  • renewal reminders;
  • billing notices;
  • payment failure alerts;
  • cancellation confirmations;
  • refund notices; and
  • other service-related messages.

You agree that these communications satisfy any legal requirement that such notices be provided in writing.

Where permitted by applicable law, we may also send you promotional communications, such as updates about new features, newsletters, surveys, discounts, referral offers, promocodes, educational campaigns, and win-back or retention campaigns.

You can opt out of promotional emails at any time by using the unsubscribe link in the message, adjusting your settings where available, or contacting us. Opting out of promotional communications will not prevent you from receiving service-related messages about your account, subscription, purchases, support, security, legal notices, or similar operational matters.

Message and data rates may apply for SMS or mobile communications.

8) Acceptable Use

You agree not to, and not to help others to:

  • use the Services in violation of any law, regulation, or third-party right;
  • use the Services for emergency triage, medical diagnosis, clinical decision-making, or crisis intervention;
  • post, transmit, upload, or submit content that is unlawful, abusive, threatening, harassing, defamatory, hateful, fraudulent, obscene, infringing, or otherwise objectionable;
  • impersonate another person or misrepresent your identity or affiliation;
  • attempt to access another person's account or data without authorization;
  • interfere with or disrupt the Services, servers, or networks;
  • introduce malware, spyware, malicious code, or harmful content;
  • scrape, crawl, harvest, or extract data from the Services by automated means except as expressly authorized by us in writing;
  • reverse engineer, decompile, disassemble, or attempt to derive source code from the Services, except where applicable law expressly prohibits that restriction;
  • bypass, disable, or interfere with security features, rate limits, or access controls;
  • use the Services to develop or improve a competing product or service using unauthorized extraction or copying of Service Content or outputs.

We may investigate violations and suspend or terminate access without notice where appropriate.

9) User Content

You may provide text, prompts, journal entries, reflections, files, images, voice notes, goals, check-ins, feedback, and other materials through the Services ("User Content").

You retain ownership of your User Content, subject to the rights you grant us in these Terms.

You are solely responsible for your User Content and represent and warrant that:

  • you own or control the necessary rights to provide it;
  • your User Content does not violate applicable law or infringe any third-party rights; and
  • your User Content does not violate these Terms.

We are not required to monitor User Content, but we may review, remove, restrict, or refuse User Content where we believe it violates these Terms, applicable law, or creates risk for the Services, users, or others.

10) License You Grant to Us

To operate the Services, you grant Sentiva AI a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, process, transmit, adapt, display, and otherwise use your User Content solely as necessary to:

  • provide and operate the Services;
  • generate responses and insights;
  • maintain conversation history and continuity;
  • personalize features you use;
  • support customer service and troubleshooting;
  • improve safety, security, and reliability;
  • enforce these Terms; and
  • otherwise act as described in the Privacy Policy.

If you enable an optional setting such as Help improve Aura, you also permit us to use eligible de-identified or privacy-protected data as described in the Privacy Policy for product improvement, quality, and safety purposes.

If you provide feedback, ideas, or suggestions about the Services, you grant us a worldwide, perpetual, irrevocable, royalty-free license to use, modify, and incorporate that feedback without restriction or compensation.

11) Our Intellectual Property; License to You

The Services, including the app, software, interfaces, designs, prompts, branding, logos, text, graphics, audiovisual material, and other content made available by us ("Service Content"), are owned by Sentiva AI or its licensors and are protected by intellectual property and other applicable laws.

Subject to your compliance with these Terms, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license to install, access, and use the Services for your personal, non-commercial use.

Except as expressly permitted by these Terms or applicable law, you may not:

  • copy, reproduce, distribute, publicly display, sell, lease, license, or exploit the Services or Service Content;
  • modify, adapt, translate, or create derivative works of the Services or Service Content;
  • remove proprietary notices;
  • use our trademarks, logos, or branding without prior written permission.

12) AI Features and Outputs

Some features of Aura are powered by artificial intelligence, including Ash.

You acknowledge and agree that:

  • AI-generated outputs may vary from person to person and from session to session;
  • outputs may contain inaccuracies, omissions, or content that is not useful or appropriate in every context;
  • outputs are provided for informational, educational, and self-help purposes only;
  • you are responsible for evaluating outputs before relying on them or acting on them.

We do not guarantee that AI outputs will always be accurate, complete, safe, available, or suitable for your needs.

13) Subscriptions, Free Trials, Billing, and Taxes

Some features of the Services require a paid subscription.

Prices, subscription tiers, benefits, trial terms, billing cycles, renewal terms, and feature availability may be presented in the app, at checkout, or in your app store account, and those terms become part of your purchase.

Unless otherwise stated:

  • subscriptions automatically renew until canceled;
  • free trials may convert into paid subscriptions at the end of the trial period unless canceled before renewal;
  • you authorize the applicable payment provider or app store to charge the recurring subscription fees, taxes, and other amounts due;
  • you are responsible for all applicable taxes unless the law requires otherwise.

We may send communications relating to your free trial, purchase, subscription, renewal, expiration, payment issue, receipt, refund, or cancellation.

If you purchased through Apple App Store or Google Play, billing, cancellation, and many refund matters are handled by that platform under its terms and policies. If we offer direct web purchases, those purchases may be processed by a third-party payment processor and subject to any checkout-specific terms presented at the time of purchase.

Except where required by law, fees are non-refundable and partial billing periods may not be refunded.

We may change subscription pricing or features prospectively. If we do, we will provide notice where required by law or platform rules.

14) Third-Party Services and Links

The Services may integrate with, interoperate with, or link to third-party services such as payment processors, app stores, authentication providers, cloud services, analytics tools, calendars, or storage providers.

We do not control third-party services and are not responsible for their content, availability, policies, or practices. Your use of third-party services is governed by their own terms and privacy policies.

15) Disclaimers

TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICES AND ALL SERVICE CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE."

SENTIVA AI DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, RELIABILITY, OR QUIET ENJOYMENT.

WITHOUT LIMITING THE FOREGOING:

  • AURA AND ASH DO NOT PROVIDE MEDICAL CARE, PSYCHOTHERAPY, DIAGNOSIS, OR TREATMENT;
  • WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR AVAILABLE AT ANY PARTICULAR TIME OR PLACE;
  • WE DO NOT WARRANT THAT DEFECTS WILL BE CORRECTED;
  • WE DO NOT WARRANT THAT THE SERVICES OR SERVERS ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS;
  • WE DO NOT WARRANT THAT ANY OUTPUT, INSIGHT, RECOMMENDATION, OR RESPONSE WILL BE ACCURATE, COMPLETE, OR SUITABLE FOR YOUR CIRCUMSTANCES.

Some jurisdictions do not allow certain warranty disclaimers, so some parts of this section may not apply to you.

16) Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, SENTIVA AI AND ITS AFFILIATES, DIRECTORS, OFFICERS, EMPLOYEES, CONTRACTORS, AGENTS, LICENSORS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, BUSINESS INTERRUPTION, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF:

  • USD $100; or
  • THE AMOUNT YOU PAID TO US FOR THE SERVICES IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some limitations may not apply to you.

17) Indemnification

To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless Sentiva AI and its affiliates, officers, directors, employees, contractors, agents, licensors, and service providers from and against any claims, demands, actions, proceedings, liabilities, damages, losses, judgments, settlements, costs, and expenses, including reasonable attorneys' fees, arising out of or related to:

  • your use of the Services;
  • your User Content;
  • your violation of these Terms;
  • your violation of applicable law; or
  • your infringement or misappropriation of any third-party rights.

18) Governing Law; Arbitration; Class Action Waiver

Please read this section carefully because it affects your legal rights.

These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-laws principles.

Any dispute, claim, or controversy arising out of or relating to these Terms or the Services will be resolved by binding arbitration administered by JAMS under its applicable rules and procedures then in effect, except as otherwise provided below.

The arbitration will take place in New York, New York, in English, before a single arbitrator. Judgment on the arbitration award may be entered in any court of competent jurisdiction.

You and Sentiva AI agree to resolve disputes only on an individual basis and not as a plaintiff or class member in any purported class, consolidated, representative, collective, or private attorney general proceeding.

Nothing in this section prevents either party from seeking temporary, preliminary, or injunctive relief in a court of competent jurisdiction to protect its rights pending completion of arbitration.

You may opt out of arbitration by sending written notice to support@talkwithaura.com within 30 days after you first accept these Terms. Your notice must include your full name, the email address associated with your account, and a clear statement that you wish to opt out of arbitration. If you validly opt out, the exclusive venue for disputes will be the state and federal courts located in New York County, New York, and you consent to personal jurisdiction there.

If applicable law prevents enforcement of any part of this arbitration section, then that part will be severed and the remainder will be enforced to the fullest extent permitted by law.

19) Termination

You may stop using the Services at any time.

We may suspend, restrict, or terminate your access to some or all of the Services immediately, with or without notice, if:

  • you violate these Terms;
  • we believe your use creates legal, security, or operational risk;
  • we are required to do so by law;
  • a third-party platform or provider on which the Services depend requires suspension; or
  • we discontinue the Services or a relevant feature.

Upon termination:

  • your right to use the Services ends immediately;
  • we may disable or delete access to your account or content, subject to the Privacy Policy and applicable law;
  • provisions of these Terms that by their nature should survive termination will survive, including provisions relating to intellectual property, feedback, disclaimers, limitations of liability, indemnification, arbitration, governing law, and miscellaneous terms.

20) App Store Terms

If you downloaded the app through Apple App Store, Google Play, or another app marketplace, you acknowledge that those marketplaces are not parties to these Terms except as third-party beneficiaries where applicable.

Apple iOS

These Terms are between you and Sentiva AI, not Apple. Apple has no obligation to furnish maintenance or support services for the app and is not responsible for claims relating to the app or your possession or use of it, except to the extent required by law. If the app fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price, if any, in accordance with its policies. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

Google Play

If you downloaded the app through Google Play, your use must comply with applicable Google Play terms, policies, and rules. Google is not responsible for the app, the Services, or these Terms except as required by its policies or applicable law.

21) Miscellaneous

If any provision of these Terms is found invalid, unlawful, or unenforceable, that provision will be enforced to the maximum extent permitted by law, and the remaining provisions will remain in full force and effect.

Our failure to enforce any provision of these Terms is not a waiver of our right to do so later.

You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, financing, sale of assets, corporate reorganization, or similar transaction.

These Terms, together with the Privacy Policy and any additional terms presented to you for a feature, purchase, or promotion, constitute the entire agreement between you and Sentiva AI regarding the Services and supersede prior understandings relating to the same subject matter.

Headings are for convenience only and do not affect interpretation.

22) Contact Us

If you have questions or concerns about these Terms or the Services, contact us at:

Sentiva AI, Inc.

Email: support@talkwithaura.com

Website: www.talkwithaura.com/support